About Us
Eleanor & June
Charleston, 2015
It started with a sewing machine, a kitchen table, and two women who both thought they knew better.
Eleanor had a sense of style her whole life — but never the space for it. Three kids, a job in administration, a husband who said "fashion isn't a career." She cut pictures out of magazines and tucked them away in a drawer.
June, her daughter, was studying communications and knew one thing for certain: she wasn't going to end up behind a desk. She watched her mother get dressed every morning in something that didn't quite fit — in more ways than one.
On a Sunday in March, they decided to just do it.
The first years were hard.
They started small. A webshop, an Instagram account with a hundred followers — sixty of whom were family. Eleanor taught herself photography on YouTube. June learned to buy at trade fairs across Europe, negotiating with suppliers who didn't take her seriously — a 24-year-old with a spreadsheet and too much confidence.
They grew. Slowly, but they grew.
And then, in 2020, the world stopped.
The year that almost cost them everything.
Stores closed. Orders cancelled. A warehouse full of inventory that had nowhere to go. Eleanor called June on a Tuesday morning and said three words: "We have a problem."
They had a choice: quit, or go all in.
They went all in.
June rebuilt their entire sales operation online in two weeks. Eleanor filmed herself styling outfits in her living room every single day — no studio, no crew, just a ring light and decades of taste. Their community showed up. Women who had shopped with them once came back. Strangers became loyal customers.
They didn't just survive. They found out who they really were.
Ten years later.
Eleanor still can't believe this is her life. June still negotiates like she has everything to prove — because once, she did.
Eleanor & June isn't a brand built on trends. It's built on the belief that getting dressed is an act of self-respect. That a well-chosen piece of clothing can change how you carry yourself through a day.
Two women. One vision. Ten years of refusing to quit.
This is what we do. This is who we are.